It's the sheer quantity of must-have Sox-iana like this that makes Grandstand (600 W. 35th St., grandstandsox.com) an eye-popping retail marvel near U.S. Cellular Field. If you doubt me, try elbowing your way through the crowd there the hour before the first pitch on a beautiful, warm evening.
Dolan says women's and green items for Irish Sox fans are in big demand. New this year is the shamrock Sox necklace ($20) and a leprechaun Sox plush monkey ($25). Other new plush items include Sox logo pizza (deep dish, natch) and a peanut or hot dog ($15). For almost instant gratification, fans can visit the custom T-shirt shops at Sections 544 and 122 ($25 and $27) or choose from four styles of custom jerseys ordered on a new touch screen at Section 142 ($135). The new clothing line by New Era, especially the flocked velvet T-shirts, pricey at $45, are brisk sellers, says Dolan. Also new for men and women are adjustable caps in colorful argyle for $25.
If you're looking for bargains, shop big retailers such as Wal-Mart, Walgreens etc. On a recent visit to Marshalls, I found a throwback logo Sox T-shirt for $4.99, a collared golf shirt for $14.99 and a basic Sox ball cap for a ridiculously frugal $2.99.