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The stunt: On June 11, 2007 the World Wrestling Entertainment program "Raw" showed the organization's chairman, Vince McMahon, get into a limo a few minutes before exploding. The show and its website proclaimed his death soon after the telecast and announced a three-hour tribute scheduled to take place 14 days later.
Did it work: The egg was on McMahon's face when WWE wrestler Chris Benoit was found dead the day before the three-hour tribute was set to air. The memorial became a tribute to Benoit and McMahon confessed his death was only part of a story line. McMahon explained that August that he only faked his death to see what people really thought of him.