Los Angeles Times
February 7, 1997
Valentine's Day: With apologies to jewelers, movie studios and chocolatiers who count on us showering our loved ones with gifts for this magical 24-hour period, we encourage you all to fight the hype. Honor and adore your special someones, certainly, but do the same on any given Sunday. The commercial frenzy of this day strikes us as the romantic equivalent of New Year's Eve: amateur night.