Jesse James

For a guy who's set himself on fire, flown shotgun in an F-16 fighter jet and crashed a monster truck into a house on his Spike TV show, "Jesse James Is a Dead Man," and grew a homemade TV show into a cultural phenomenon, a motorcycle shop into an empire and his marriage to Sandra Bullock into a Hollywood tale come true, that’s saying something.<br>
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Read article on Brand X:  <a href="http://www.thisisbrandx.com/2009/07/jesse-james-goes-green-fast.html">Jesse James goes green -- oops, make that fast</a>

( Spencer Weiner / Los Angeles Times )

For a guy who's set himself on fire, flown shotgun in an F-16 fighter jet and crashed a monster truck into a house on his Spike TV show, "Jesse James Is a Dead Man," and grew a homemade TV show into a cultural phenomenon, a motorcycle shop into an empire and his marriage to Sandra Bullock into a Hollywood tale come true, that’s saying something.

Read article on Brand X: Jesse James goes green -- oops, make that fast

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