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Rudolph the Recycling Reindeer, a giant head that hangs diagonally across the corner window, is the star of the displays at Barneys New York in Beverly Hills. Clunky, funny and weirdly earnest, the huge assemblage is probably a better advertisement for Coca-Cola than for this merchant of high-priced ultra chic, but the message is clear: Recycling is not only necessary, it’s cool. Side-by-side Coca-Cola cans, with tops facing front, fill most of the form. Plastic bottle caps and radiating shapes made of sliced cans fill in details. Two Christmas ornament-like forms dangling from the beast’s antlers announce that “green is the new black” and exhort viewers to “have a green holiday.” Holiday décor doesn’t get much more bizarre than this.

( Lawrence K. Ho / Los Angeles Times / December 2, 2007 )

Rudolph the Recycling Reindeer, a giant head that hangs diagonally across the corner window, is the star of the displays at Barneys New York in Beverly Hills. Clunky, funny and weirdly earnest, the huge assemblage is probably a better advertisement for Coca-Cola than for this merchant of high-priced ultra chic, but the message is clear: Recycling is not only necessary, it’s cool. Side-by-side Coca-Cola cans, with tops facing front, fill most of the form. Plastic bottle caps and radiating shapes made of sliced cans fill in details. Two Christmas ornament-like forms dangling from the beast’s antlers announce that “green is the new black” and exhort viewers to “have a green holiday.” Holiday décor doesn’t get much more bizarre than this.

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