Mel Melcon / Los Angeles Times
A study by Chicago-based research firm Mintel International found that eye makeup accounts for 40% of color cosmetic sales through the channel that includes drugstores. Thats up 31% from 2003 to $1 billion in sales in 2008.
Drugstores have gone after customers by setting aside more space for value cosmetics and finding new ways to lure shoppers. CVS, for example, has launched Beauty 360, an area in select stores that sells niche and prestige cosmetics from lines such as Laura Geller and Cargo. Consultants offer advice, as well as mini-manicures and hand massages.
But for the most part, drugstore shopping still involves confronting a dizzying array of sealed products though larger chain stores such as Walgreens, Rite Aid and CVS allow exchange or return of any makeup item with a receipt within 30 days.
Beaglehole tests Simply Ageless sculpting blush by Covergirl & Olay.