Philippe Lopez / AFP / Getty Images
March 9, 2008
Value judgment: Bear Stearns vs. David Beckham
More valuable: Beckham, whose earning power has been estimated at $250 million over five years
JPMorgan Chase's takeover of Bear Stearns, announced Sunday, gave the investment bank a value of just $236 million
When British soccer star David Beckham signed to play with the Los Angelex Galaxy, it was reported that various endorsement deals could push the total value of his five-year deal to $250 million. Beckham's endorsement income is boosted by his worldwide fame and his "metrosexual" image.