Speedo LZR

Five-time Olympic medal winner Natalie Coughlin set a world record in the 100-meter backstroke during a preliminary race at the Missouri Grand Prix in Columbia, Mo., last month, where the LZR Racer made a big marketing splash.

( Mike Stobe / Getty Images )

Five-time Olympic medal winner Natalie Coughlin set a world record in the 100-meter backstroke during a preliminary race at the Missouri Grand Prix in Columbia, Mo., last month, where the LZR Racer made a big marketing splash.

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