Prince

<b>Scheme:<br></b>
Prince was a “surprise” performer on the 2006 finale of “American Idol.”<br>
<br>
<b>How it worked:<br></b>
To promote last year’s album “3121,” Prince stooped to performing on “American Idol,” which may be a highly entertaining karaoke show, but it’s still a karaoke show. Although it generated press and inspired debates about the use of “American Idol” as a marketing tool, chances are you still don’t own “3121.”

( Kevork Djansezian / AP )

Scheme:
Prince was a “surprise” performer on the 2006 finale of “American Idol.”

How it worked:
To promote last year’s album “3121,” Prince stooped to performing on “American Idol,” which may be a highly entertaining karaoke show, but it’s still a karaoke show. Although it generated press and inspired debates about the use of “American Idol” as a marketing tool, chances are you still don’t own “3121.”

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