'Kony 2012'

How do you get the public to notice atrocities in Africa when the media are focused on election-year politics? You cleverly give your issue a campaign-style title like "Kony 2012." Invisible Children supporters cleverly linked to the "Kony 2012" YouTube video every chance they got during unrelated political discussions on social media, getting more than 94 million people to tune in and pay attention.