Color is serious business for Dupont Automotive Systems. The results of their 2008 study attempts to analyze the mood of our country and how car color preference plays a role.
By Joni Gray, Los Angeles Times staff writer
#1 - White
According to DuPont, white car preference signals the transition time needed for truly chromatic colors like blue and green to surface. This is the second year in a row for Whites domination in the U.S., unseating Silvers 7-year reign. On the rise for those who choose white are the selection of special effects or pigments that lend pearl or iridescent appearance to the coatings.
Related article: Top 10 car colors: white continues its reign