Apple CEO Tim Cook (left) and senior vice president Eddie Cue

Tim Cook (L), chief executive officer of Apple Inc. and Eddie Cue, senior vice president of internet software and services at Apple Inc., attend the Allen & Company Sun Valley Conference on July 9, 2014 in Sun Valley, Idaho. Many of the worlds wealthiest and most powerful business people from media, finance, and technology attend the annual week-long conference which is in its 32nd year.

( Scott Olson / Getty Images / July 9, 2014 )

Tim Cook (L), chief executive officer of Apple Inc. and Eddie Cue, senior vice president of internet software and services at Apple Inc., attend the Allen & Company Sun Valley Conference on July 9, 2014 in Sun Valley, Idaho. Many of the worlds wealthiest and most powerful business people from media, finance, and technology attend the annual week-long conference which is in its 32nd year.

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