McDonald’s customers love their chicken served small, in quick-delivery format such as McNuggets and McBites. Which may make their newest test -- deep-fried chicken wings -- such a no-brainer.
Several McDonald’s restaurants in Atlanta are testing out the so-called Mighty Wings, which the chain served across the U.S. in the 1990s and has recently offered in Australia and Spain.
But according to Danya Proud, a spokeswoman for the fast-food giant, “There are no plans to roll these out nationally.”
“This local market test reflects our desire to meet customer needs on a local level,” she said. (Small-scale tests, however, often expand -- see Burger King’s bacon sundae, which was first attempted in Nashville before launching around the country last month.)
The Golden Arches may want to reconsider bringing its wings to other states. A current culinary trend toward snacking and street food as well as dining value is making chicken wings a hot commodity.
Chefs in Los Angeles are serving up gourmet versions of the bar staple; specialty chains such as Wingstop and Buffalo Wild Wings Grill & Bar are booming. Yelp now has a chicken wings category for users; Korean chicken wing chains such as Qchon and KyoChon have sprawled across the Southland.