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Nestle pairs Kit Kat with Pedobear-lookalike

Kit Kat bars are a favorite candy for young children – which is why associating the brand with a character linked to pedophilia is probably a poor marketing move. This summer, Nestle-owned Kit Kat decided to use a light-hearted image of a person dressed in a bear costume playing the drums as its inaugural Instagram photo on Facebook. Unfortunately, visitors quickly noted that the photo closely resembled Pedobear, a meme linked to child pornography. Kit Kat representatives said they had never heard of the character, but took down the Instagram photo anyway.

The Age / Nestle
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