Nestle pairs Kit Kat with Pedobear-lookalike

<p>Kit Kat bars are a favorite candy for young children &ndash; which is why associating the brand with a character <a href="http://articles.latimes.com/2012/jul/20/business/la-fi-mo-pedobear-comparison-nestle-07202012" target="_blank">linked to pedophilia</a> is probably a poor marketing move. This summer, Nestle-owned Kit Kat decided to use a light-hearted image of a person dressed in a bear costume playing the drums as its inaugural Instagram photo on Facebook. Unfortunately, visitors quickly noted that the photo closely resembled Pedobear, a meme linked to child pornography. Kit Kat representatives said they had never heard of the character, but took down the Instagram photo anyway.</p>

( The Age / Nestle )

Kit Kat bars are a favorite candy for young children – which is why associating the brand with a character linked to pedophilia is probably a poor marketing move. This summer, Nestle-owned Kit Kat decided to use a light-hearted image of a person dressed in a bear costume playing the drums as its inaugural Instagram photo on Facebook. Unfortunately, visitors quickly noted that the photo closely resembled Pedobear, a meme linked to child pornography. Kit Kat representatives said they had never heard of the character, but took down the Instagram photo anyway.

  • Email E-mail
  • add to Twitter Twitter
  • add to Facebook Facebook

PLAN AHEAD

Top Trending Videos