Lawrence K. Ho / Los Angeles Times
April 4, 2012
The video game maker has made a habit of sniffing out some of the best smaller video game companies, which are then acquired for their intellectual properties or to remove a competitor from the marketplace, according to Consumerist. Redwood City-based EA uses its monopoly on sports offerings, including Madden NFL, to set high prices and also charges for exclusive and add-on content in what Consumerist refers to as a ploy to squeeze more money out of already expensive games. Here, EA President Frank Gibeau.