Yahoo will live-stream red-carpet and behind-the-scenes content for this year's Emmy Awards, the Academy of Television Arts and Sciences said Tuesday.
This is the first time the television academy has partnered with a company outside of the broadcast networks to stream content. In the past, streaming has been hosted by the networks running the broadcast, which this year is on CBS.
The academy said this significantly expands the digital reach of the awards show, which will be telecast Sept. 22 from the Nokia Theatre in downtown L.A.
“As television viewing habits evolve and people are consuming content across multiple platforms, it is imperative that the television academy meet the demands of the public," Maury McIntyre, the academy's vice president of digital, said in a statement.
Nominations will be announced later this month.
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