Universal names Josh Goldstine head of worldwide marketing

Josh Goldstine will lead Universal's global marketing efforts, including advertising and promotions.

Universal Pictures has named Josh Goldstine as its new head of worldwide marketing, the studio said Thursday.

Goldstine is being promoted from president of domestic marketing, where he has overseen the marketing campaigns for successful films such as "Despicable Me 2" and "Ride Along."

His promotion to the position of president of worldwide marketing comes almost two months after the studio said that David Kosse, formerly the London-based president of international for Universal, would vacate that post.

The studio, a subsidiary of NBCUniversal, has been in the process of streamlining some of its operations by relocating some positions to Los Angeles. Goldstine will assume the international marketing responsibilities once held by Kosse, a Universal veteran who has opted to remain in London. 

In his new role, Goldstine will lead Universal's global marketing efforts, including advertising, promotions and home entertainment marketing, among other responsibilities.

“Josh is one of the brightest, most strategic marketing executives I’ve ever met,” said Universal Filmed Entertainment Chairman Jeff Shell in a statement. “I’ve watched him shape brilliant campaigns for our films time and again."  

Prior to joining Universal, Goldstine had a long stint at Sony Pictures Entertainment, eventually holding the job of senior executive vice president of creative advertising.

Goldstine will report to Shell and Universal Pictures Chairman Donna Langley.

Michael Moses, Universal’s co-president of domestic marketing, will continue to report to Goldstine; and Simon Hewlett, executive vice president of international marketing, will now report to Goldstine. 

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