Cheesy Garlic Bread potato chips beat out Sriracha and Chicken and Waffles varieties to become Lay's next chip flavor.
A chip contest from Frito-Lay that drew 3.8 million submissions resulted in the three new flavors.
Karen Weber-Mendham of Land O' Lakes, Wis., won the contest with her cheesy garlic bread flavor idea. She will receive either $1 million dollars or 1% of the flavor's 2013 net sales, whichever is higher.
Both the Sriracha and Chicken and Waffles flavor-makers will receive $50,000.
The two runners-up will be on market shelves through summer, while the Cheesy Garlic Bread potato chips will be sold through the end of the year.
The chips were judged by a panel that included chef Michael Symon of Lola Bistro in Cleveland and Lay’s spokeswoman Eva Longoria. If you can't picture her chowing down on a bag of potato chips, licking her greasy fingers and picking bits of chip out of her perfectly styled hair, neither can we.
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