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Givenchy taps Alicia Keys; Maria Sharapova parties pre-Wimbledon

Alicia Keys, in first beauty deal, will represent new Givenchy fragrance

Musician Alicia Keys has signed on to her first beauty campaign, as the celebrity face of Givenchy's new Dahlia Divin fragrance, set to debut in September. [WWD]

Maria Sharapova, winner of the women's singles in the French Open, attended the Wimbledon kickoff party on Thursday wearing a white Antonio Berardi dress, Antonio Berardi for Rupert Saunderson shoes, Anya Hindmarch clutch and Maria Black jewelry. She arrived in a Porsche 918 Spyder accompanied by Porsche Works driver Mark Webber. It was a promotion for the sports car, of course -- Sharapova is a Porsche brand ambassador. [Daily Mail]

Coach plans to close 70 of its stores in North America, WWD reports. It has something to do with changing the brand's image from "accessible luxury" to "modern luxury," a company executive says. Which seems to mean higher prices are in the offing. [WWD]

Model and fledgling actress Kate Upton appears along with actor Tony Hale in Lady Antebellum's "Bartender" music video. He's the bartender; she drinks. And they turn it into a fun competition.  [The Cut]

Adriana Lima is returning as the face of Maybelline, a gig she previously had from 2003 to 2009. [The Cut]

For Throwback Thursday, Victoria Beckham tweeted a photo of the orange belted mini dress she wore on her first date with David Beckham, back when she was still Posh Spice, circa 1997. [People]

Anthropologie's summer sale crashed its website for a while on Thursday, Racked reports. [Racked]

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