Taking Metrosexual to the Next Level
What do business men, actors, newscasters and other celebrities have in common with the boy next door? They're increasingly turning to plastic surgeons to improve their looks.

Men and boys' cosmetic procedures in 2009 numbered 898,379. Compared to women and girls, their share of cosmetic surgical procedures was only 13 percent and their share of minimally invasive procedures was only 9 percent, according to the American Society of Plastic Surgeons (ASPS).

The number of males who had cosmetic procedures increased 17 percent between 2007 and 2008, according to Plastic Surgery Research.info. However, male surgical procedures decreased 9 percent between 2008 and 2009, according to ASPS, likely due to the struggling economy. There was no change in the percent of males receiving minimally invasive procedures between 2008 and 2009, however.

The Top Five Procedures

Men's top five surgical procedures in 2009 were nose reshaping, eyelid surgery, liposuction, breast reduction and hair transplants, respectively. Teen data from ASPS, which was not broken down by gender, showed that 13- to 19-year-olds accounted for 2 percent of all cosmetic procedures. According to the American Society of Aesthetic Plastic Surgeons, nearly 2,400 boys 18 and younger had surgery in 2008 to treat gynecomastia (enlarged breasts).

Men's top five minimally invasive procedures in 2009 were Botulinum Toxin Type A injections, microdermabrasion, laser hair removal, chemical peels and soft tissue fillers, respectively.

Men also opt for facelifts, liposuction, tummy tucks and body sculpting, as well as the other youth-restoring and figure-enhancing procedures that women seek.

Why They Do It

Like women, men are turning to cosmetic procedures to boost their self-esteem and give themselves an attractiveness advantage at work, while making friends and when searching for mates. Even classically handsome film stars like John Wayne, Burt Lancaster and Dean Martin had facial cosmetic surgery to keep up their looks.

Also, like women, men are aware that people judge books by their covers, and tend to negatively stereotype those they deem unattractive. This unfair stereotyping can be especially traumatic for adolescents who have physical features that become punch lines of other kids' jokes.

To learn more visit the American Society of Plastic Surgeons, Plastic Surgery Research.info and the American Society of Aesthetic Plastic Surgeons.