Advertising and marketing mess-ups of 2012
Nestle pairs Kit Kat with Pedobear-lookalike
Kit Kat bars are a favorite candy for young children – which is why associating the brand with a character linked to pedophilia is probably a poor marketing move. This summer, Nestle-owned Kit Kat decided to use a light-hearted image of a person dressed in a bear costume playing the drums as its inaugural Instagram photo on Facebook. Unfortunately, visitors quickly noted that the photo closely resembled Pedobear, a meme linked to child pornography. Kit Kat representatives said they had never heard of the character, but took down the Instagram photo anyway.