A popular Hartford-area food truck has made the move to a full storefront. Toasted, which got its start as a mobile eatery serving Bushnell Park and other local stops, celebrates the grand opening of its Asylum Street restaurant Feb. 10 at 3 p.m.
Owners Debbie and Khen Raviv, who launched the truck in May 2013, opened the shop in November. With the permanent space, Toasted was able to expand its menu of pressed sandwiches to add salads, soups and a larger selection of pastries from First & Last Bakery.
At Toasted, the menu is simple but customizable: Sandwiches start with a base of fresh white or wheat bakery bread (or Udi's gluten free bread) then a choice of sauce (flavored mayonnaises, mustards, relishes); cheeses, meats and vegetables. There are dozen pre-designed sandwiches, too, with roasted turkey, ham, pastrami, corned beef, meatballs, buffalo chicken and fresh mozzarella.
The expansion also brings extended hours: Toasted opens at 8 a.m. on weekdays, serving new breakfast sandwiches with eggs, veggies and meats along with "sweet toasts" of bread spread with Nutella, peanut butter and marshmallow. Lunch now also features combination plates, with choice of half-sandwich and soup or salad.
"It's been absolutely great, we've been well-received by the city," Debbie Raviv said. "...People are happy to see a local business [open here] and not a chain." The new Toasted has attracted several fans of the truck, she said, and "people who work closer to the storefront were very happy to see us there."
The Ravivs hope to open more Toasted storefronts in the future, now that they've settled in Hartford. "Hartford's our footprint, it's just how do we duplicate it in other cities, or maybe another location [in the city,]" Debbie Raviv said. "We're actively raising capital to do that."
Toasted will continue to support charitable organizations, like The Bridge Family Center and Raise The Caliber, a national advocacy campaign to end to illegal gun violence. The restaurant will donate a portion of proceeds from its "Raise The Caliber" sandwich, with turkey, provolone, dijonnaise and garlic dill pickles.
The truck will hit the road again to sell sandwiches at Bushnell Park and other locations around late March, Raviv said, if the weather cooperates.
Toasted is at 188 Asylum St. It's open Monday through Friday, 8 a.m. to 6 p.m. and Saturdays, 11 a.m. to 4 p.m. 855.55.TOAST; getittoasted.com.
This post has been updated to reflect a date change for Toasted's grand opening. Due to recent storms, Toasted has moved its event to Feb. 10 at 3 p.m.