Who: Jaye Abbate, 55, Fort Lauderdale
From: Broward Center for the Performing Arts.
To: President and chief executive officer of ArtServe, Fort Lauderdale
Start date: April 1
About: ArtServe was incorporated in 1988 as one of six original arts incubators in the United States, with a mission of developing programs that support artists and cultural organizations as a means to creating vibrant communities.
Experience: Prior to working at the Broward Center, I spent 25 years working in publishing, where as vice president of marketing and development, I played a large role in the expansion and growth of two publishing companies, one of which grew from $3 million in sales to $35 million. Those experiences allowed me to sharpen my marketing skills and fueled my entrepreneurial spirit, both of which are important to my position at ArtServe. I learned to be creative, to wear many hats and to make every dollar count.
Education: I have a Bachelor of Science degree from Northwestern University, and I studied under Massimo Vignelli at the School of Design and Architecture at Harvard University.
Why the move: The timing was just right. I had previously served on the ArtServe board of directors, so I had a clear understanding of ArtServe's mission. I knew the many contributions the organization had already made and the huge need in the community to launch new endeavors. I've served on the board of several nonprofits over the years, which was a great preparation for the role. And my arts background, professional skills and community connections enable me to truly make an immediate impact on the organization and the community at large.
Top goals in your new position: 1) To initiate more student engagement by introducing more arts-in-education based programs, monthly student events and a student membership level; 2) To activate the auditorium more with open mic nights and other entertainment options; 3) To begin traveling exhibits that go to venues around the county, so we touch every city in Broward, bridge the east-west divide and become a stronger arts connector in the community.
Industry wisdom: Collaboration truly does create success. We can only succeed by developing strong relationships, within our own industry as well as with the business community and government sector. We see art as a catalyst to creating a strong, vibrant and culturally rich Broward County. This is achieved by connecting with the business community to develop opportunities for artists and cultural organizations to grow and thrive.
For example, with our new ArtServe's Brunch on the Beach, we have teamed up with several entities, which include beachfront property owners, local ArtServe artists and oceanside restaurants, all of whom are eager to work together to help draw more locals to the beach during the low-season and integrate art into the beach-going experience. Through Brunch on the Beach, ArtServe is bringing art and culture into the local restaurants, some of which is live art, while patrons enjoy their Sunday brunch.
On the side: Traveling, the theater, the performing arts, kayaking and playing tennis.
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