Imagine A High Income, High Spending, Highly Educated Market Of 1.2 Million People. And Every Sunday We Deliver 90% Of All Adults Who Read A Newspaper.
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Hartford Metro is the center of the Hartford/New Haven DMA, one of the richest DMAs in the nation. They make more. Spend more. Travel more. And because of The Courant, they read more. Which makes them easier to reach.
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Hartford/New Haven DMA
Lifestyle Profile
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% of DMA
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Index To U.S.
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| $100K+ Income |
21%
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135
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| Frequent Snow Skiing |
11%
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129
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| Gourmet Cooking/Fine Foods |
24%
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120
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| Own A Vacation Home |
12%
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107
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| Foreign Travel |
19%
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111
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| Attend Cultural Events |
18%
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118
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Source: 2005 SRDS Lifestyle Market Analysis;
Scarborough 2006, Rel. 1 |
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