Just after 11:30 p.m. a gunman shot and killed a 34-year-old former hip hop record executive Yoseph Robinson during an attempted robbery, police said.

Robinson was working at a kosher wine and liquor store located at 2388 Nostrand Ave., when the shooting occurred. According to police, the suspect was attempting to steal a woman's jewelry, and when Robinson intervened, the mugger began shooting.

He was shot in the chest and arm and was taken to Kings County Hospital where he was pronounced dead on arrival.

Originally born in Jamaica, Robinson had converted to Orthodox Judaism and was planning to release a book about his spiritual journey in December. More than 100 people from the Orthodox and Hasidic neighborhood gathered at the liquor store that evening to mourn Robinson's passing and celebrate his life.

Police released surveillance video of the shocking attack late Friday. In the video, the suspect is seen opening fire the victim before fleeing the scene.

The gunman is described as being a light skinned male, 5'6"-5'8", 160 lbs., last seen wearing a tan hooded sweatshirt, blue jeans, white sneakers and a tan mask.

Anyone with information is urged to call Crime Stoppers at 1-800-577-TIPS. All calls will remain confidential.

A $12,000 reward is being offered for information that leads to the arrest and conviction of the suspect.