In same-night numbers for the 8 p.m. hour last Wednesday, "X Factor" averaged a 2.2 rating in adults 18-49, down 23% from its opening hour of last year (2.85). It finished a tick behind CBS' "Big Brother" (2.3) and beat NBC's "Million Second Quiz" (1.3) by 77%.
"X Factor" saw the same absolute gain from last year (0.5), so its L3 score of this year leaves it down about 18% from last year.
The show saw bigger gains among its core adults 18-34 audience, rising 0.6 in early DVR playback last week (or 38%) to a 2.2.
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