The Robertsons are heading to the theater.
The family, famous for their A&E reality show "Duck Dynasty," is expanding their brand to a musical in Las Vegas entitled "The Duck Commander Family Musical," according to the New York Times.
Actors will play the Louisiana family in a 90-minute show following their path to success, paved by their creation of top-of-the-line duck hunting equipment.
The project has lured several Broadway producers, who aim to open in February at the Rio hotel and casino. "Jersey Boys" producer Michael David is developing the show, based on the 2012 book by Willie and Korie Robertson, "The Duck Commander Family: How Faith, Family, and Ducks Built a Dynasty."
"We've enjoyed the process of making a musical alongside the team who is interested in telling the Robertson family story from an outside perspective," Willie Robertson, chief executive of the Robertson company Duck Commander, told the Times.
"The Robertsons are so unusual, their story so juicy, and theater shouldn't be limited to telling stories about people you resemble or revere," said David.
Jeff Calhoun serves as the musical's director, according to the Times, and Steven Morris is a composer.
The news comes nearly a year after the family drew massive criticism -- as well as support -- for Phil Robertson's anti-gay comments, made in an interview with GQ in December 2013. A&E suspended him after the remarks went public, though it ended the suspension later that month.
"Duck Dynasty's" loyal following has brought in huge ratings for A&E, but has recently seen a decline. Its season six opener in June, despite being the No. 1 show on cable, saw a 46% decline in overall viewers from its season five premiere.