Hispanic broadcaster Telemundo, as part of parent NBCUniversalâs broader TV Everywhere push, is promising to deliver 300-plus full episodes of shows to Hispanic auds online and on mobile devices â but only if they subscribe to one of five pay TV providers.
TelemundoMÃ¡s, netâs first full-length player for Web and mobile devices, is slated to be available this summer. Currently, the providers lined up for TelemundoMÃ¡s are Comcast, Dish Network, Verizon, Suddenlink Communications and Cablevision Systems, which represent less than half the U.S. cable, satellite and telco TV universe.
Shows in the TelemundoMÃ¡s mix will include: "La Patrona" (pictured above), âCaso Cerrado Edicion Especial,â âPasiÃ³n Prohibida,â âEl SeÃ±or de los Cielos,â âLa Voz Kids,â âBillboard Latin Music Awards,â âPremios Tu Mundo,â âThe Billboard Mexican Music Awardsâ and âCamino a la Corona.â
âThis offering will showcase some of our best and brightest stars and events and give passionate viewers the opportunity to connect and engage on their schedule,â Telemundo Media chief operating officer Jacqueline HernÃ¡ndez said.
Comcast-owned NBCU has adopted a strategy to roll out similar TV Everywhere services for all its properties -- on the premise that it will encourage people to keep paying for television. Earlier this year, media conglom launched live Internet feeds of CNBC, MSNBC, Golf Channel and NBC Sports Network as well as on-demand entertainment content available online with select pay TV partners.
This week, Telemundo announced slate of five new primetime novelas and other programming, representing 1,000-plus hours of new content, and has launched Fluency, an L.A.-based multiplatform production studio to expand into new genres.
Hispanics overindex on both mobile and Internet video usage. More than two-thirds (68%) of U.S. Latinos own a smartphone and they spend 11% more time watching mobile video than the general population, per Nielsen.