Zach Braff has launched a Kickstarter campaign to raise $2 million in 30 days from fans to fund production of the feature drama "Wish I Was Here.
Braff plans to star and direct from a screenplay he co-wrote with his brother Adam Braff. Stacey Sher and Michael Shamberg will produce via their Double Feature Films banner.
Braff will portray a struggling actor, father and husband trying to find his identity and purpose at age 35. He will wind up trying to home school his two children when his father can no longer afford to pay for private schoolÂ and the only available public school is on its last legs.
Producers hope to shoot the film in Los Angeles in the summer. The donor incentives include copies of the script, access to weekly behind-the-scenes video, invitations to the premiere and a speaking role in the film.
Braff noted that 10% of the films at the most recent Sundance Film Festival had some Kickstarter money.
"Social media has begun to give content creators a chance to appeal directly to their fan base and say, âI wanna make something for you, but I'm gonna need your help,â" he said. "The supporters of mine across the globe who back this film project will not only get to see something that wouldn't have been made otherwise, but they'll get to do so knowing they made it happen."