Online comedy network My Damn Channel inked a production and sales partnership with digital media firm Blip, under which the duo will share exclusive first-run distribution for four original comedies.
The four skeins include new seasons of two popular My Damn Channel properties, âWainy Daysâ and âDaddy Knows Best,â plus two others in development. Shows will premiere simultaneously on Blip and My Damn Channel in exclusive 30-day windows, before being made available on other outlets including YouTube.
âThis gives us more size, to create broader reach,â said Rob Barnett, My Damn Channelâs founder and CEO. âWeâre focused on the best original series, with the best talent in front of the cameras and behind them, and so is Blip.â
Sales teams from Blip and My Damn Channel will pitch the new shows to advertisers, marketers and agencies targeting 18-34 demo. The four shows donât have premiere dates yet.
Even though two top My Damn Channel skeins will not hit YouTube until a month after they debut elsewhere, Blip pact does not mean comedy producer is steering away from YouTube, said Barnett, former CBS Radio prexy. âYouTube has always been an important part of my business, and it will continue to be important,â he said. Comedy net also has distribution deal with MSN Entertainment, which launched first My Damn Channel series in March.
Blip this week announced separate deal with FremantleMedia North America, under which Blip will handle ad sales and have exclusive window on The Pet Collective channel. Previously Fremantle had an exclusive relationship with YouTube for the pets net.
Blip, in addition to the four original series, will gain access to other select programming from My Damn Channelâs library. That includes previous seasons of âWainy Daysâ and âDaddy Knows Bestâ and episodes of âDaily Grace.â
In addition, My Damn Channel has hired Maria Bamford (whose recent gigs include guesting on FXâs âLouieâ) to star in a new comedy series, âAsk My Mom!â, premiering in May on MyDamnChannel.com and Blip. Skein is produced by Precision Production + Post.
Barnett and My Damn Channel COO Warren Chao are skedded to join Blipâs Digital Content NewFronts presentation May 1, along with David Wain (host of âWainy Daysâ) and Steve Rannazzisi (star of âDaddy Knows Bestâ).
My Damn Channel, founded in 2007, has raised more than $10 million to date, from investors including Intuitive Venture Partners, Shea ventures, Okapi Venture Capital and Sunshine Wireless Co. Company has fewer than 30 employees.