Go ahead, judge them by their covers
In digital age, coffee-table books still catch eyes — and hold them
Still life of beautiful books in the Tribune Studio on Monday, Nov. 28, 2011. The books are: "Savage Beauty: Alexander McQueen," "The Oprah Winfrey Show, Reflections on an American Legacy," "The Louvre, All the Paintings" by Erich Lessing and Vincent Pomarede, "MoonFire" by Norman Mailer, and "GaGa" by Tony Richardson. (Bill Hogan, Chicago Tribune / November 28, 2011)
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He was only half-joking. With digital competition, hardcover books are being judged by their covers more than ever before, some earning their keep in the home and heart by doubling as objets d'art.
"It's sort of a trite phrase, but when you have people over, you don't show off your iPad library," said Josh Baker, art director for Taschen, publisher of books on art, architecture, design and photography. "There's something about physical books that allows owners to make a statement about themselves in their home and life that other people can immediately pick up on and relate to or not relate to."
Baker enjoys reading fiction on his iPad.
"But for oversized art and photos and biographies of Leonardo da Vinci, it's a lot more difficult to get impact on a 7-by-9-inch thumbnail of a book cover."
That sustains coffee-table books' popularity as holiday gifts.
"Coffee-table book sales during this time of year are much, much higher than during the rest of the year," said Chris Schluep, senior editor for books at Amazon.com. He expects hot holiday sellers to include:
"Lady Gaga x Terry Richardson" (Grand Central Publishing, $50), a provocative year-in-pictures of the pop star onstage, behind the scenes, shot by the acclaimed photographer Richardson.
"Alexander McQueen: Savage Beauty" (Metropolitan Museum of Art, $45), the hologram-covered companion to the museum exhibit, which closed in August in New York. "The cover is a hologram," Schluep said. "It blew me away. … And it's working. It's the biggest seller so far by far."
"The Louvre: All the Paintings" (Black Dog & Leventhal, $75), which comes in a slipcase and includes a DVD with images of all the paintings.
Technological capabilities — and competition — have pushed publishers to experiment with other enhancements to coffee-table books.
"DC Comics did 'The Batman Files' (Andrews McMeel, $100)," Schluep said. "It's a dossier, and you take it apart, and there are all these pieces to it."
More books are becoming pricey collector's items. Assouline's limited-edition "The Impossible Collection of Cars" ($650) comes in a tire-rubber box with a metal plate. Inside, on cotton paper, it features 100 exceptional cars such as the 1997 Porsche 993 Turbo S.
Taschen's new "Marilyn Monroe" pairs Norman Mailer's 1973 biography "Marilyn" with Bert Stern's photographs of the 36-year-old sex symbol, shot at the Bel-Air Hotel for Vogue six weeks before her death. Signed by Stern and limited to 1,962 numbered copies in a clamshell box, it's $1,000. There are also two Art Editions of 125 copies each, which include a signed pigment print, for $2,500. Often, a lower-priced trade edition without the bells and whistles comes out later.
That's the case with Taschen's editions of Norman Mailer's "MoonFire," the story of the Apollo 11 mission. Taschen's Lunar Rock editions feature an actual chunk of moon rock and a framed print signed by Buzz Aldrin. They come in a case made from a single piece of aluminum, its surface a 3-D topography of the moon. One of the 12 sold for $112,500. There's also a Collector's Edition ($1,800), which includes the print and comes in a custom-molded white resin box with a domed Plexiglas window. Those amenities are dropped in the more recent trade edition, $39.99.
"We're producing these historical objects that are about a moment in time," Baker said.
The desire for cultural souvenirs is why Steve Tager, senior vice president and publisher at Abrams, calls "The Oprah Winfrey Show: Reflections on an American Legacy" ($50) one of the biggest releases in Abrams' history. With a Nefertiti-like image of Winfrey on the cover, it presents the queen of talk's aha moments through photos, tributes and essays on personal growth, social action and literature, from Nelson Mandela, Ellen DeGeneres, Bono and others.
Landing that deal with Harpo Inc., the show's parent company, gave Abrams access to behind-the-scenes images and information that other outlets don't have.
"We're competing with a lot of media out there," Tager said. "Buying an illustrated book isn't like buying a mystery novel. You'd better appeal to a passionate fan."
Spine-tingling deluxe editions
Among many coffee-table books worthy of a second glance for holiday giving, these held my eyes:
• With its sooty spine and cover image of the massive, abandoned Packard Motor Car Plant, "Detroit: 138 Square Miles" (Museum of Contemporary Art Detroit, $65) provides a gritty, gripping picture of a metropolis in the balance.
• "One Sweet Cookie: Celebrated Chefs Share Favorite Recipes" (Rizzoli, $30) is part cookbook, part coffee-table book, with recipes for mouth-watering treats.
• Taschen's first children's book "The Fairy Tales of the Brothers Grimm" ($39.99), enchants with its purple cloth cover, vintage illustrations and a few lesser-known stories ("The Devil With the Three Golden Hairs") along with "Cinderella," "Rapunzel" and "Puss in Boots."
• "Rock Seen" (Abrams, $45) features 40 years of sweaty, skinny rock stars in their pulse-quickening prime through the camera lens of Bob Gruen. The Clash, Led Zeppelin, Bob Dylan, Debbie Harry, The Rolling Stones, Ramones, Wendy O. Williams, Bon Jovi, Sex Pistols, John Lennon, Tina Turner, Green Day — there's someone for anyone who has ever played air guitar.
• "Private Acts: The Acrobat Sublime" (Rizzoli, $45) is a collection of sensuous black-and-white portraits of bare bodies against surprising backdrops such as a Nevada desert, the New York subway and the side of a San Francisco building. With photographs by Acey Harper and text by Harriet Heyman, it's both an athletic and artistic marvel.
• For the coffee or bedside table, "The Penguin Anthology of 20th Century Poetry" ($40) includes a broad range of voices. It's edited by Rita Dove, Pulitzer Prize-winning poet and former U.S. poet laureate.