After being ignored for most of the evening, "Days of Our Lives" won the drama series prize at the 40th Daytime Emmy Awards — the first time it had been honored in that category since 1975.

The NBC soap opera won only one other award Sunday in the ceremony at the Beverly Hilton in Beverly Hills, with Chandler Massey picking up the Emmy for younger actor.

PHOTOS: Daytime Emmys arrivals

CBS' "The Bold and the Beautiful" won the writing and directing Emmys, and the show's Heather Tom won for the second year in a row as lead actress. Doug Davidson of CBS' "The Young and the Restless" was named lead actor.

Other awards went to "CBS Sunday Morning" for morning program, Ricki Lake for talk show host, "The Price Is Right" for game show, "The Ellen DeGeneres Show" for entertainment talk show and "The Dr. Oz Show" for informative talk show.

The awards, broadcast on HLN, were handed out by the National Academy of Television Arts & Sciences.

lee.margulies@latimes.com