Stratocaster turns 60 but for its musician fans, it never gets old

"How you feel in the guitar is probably as important as how it sounds," Raitt said. "For portability, sexiness and the way it feels on your body, nothing beats a Strat. When you strap on a Stratocaster, you feel just like your heroes. I don't think you can separate how it makes you feel from the memory of other people playing it."

Indeed, influential musicians who used Stratocasters early on played a key role in the model's growth in popularity in the 1960s and beyond.

"What kind of guitar you're most attracted to is a reflection of what kind of music you grew up with," said John Mayer. "I'm a Strat guy. ... When I see Clapton play a Strat, it's like a kid putting his hands on a Spalding basketball when he sees Michael Jordan spinning the ball. It's how you approach that place you dream of getting to."

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Fender's genius stroke was creating a quality instrument that could be mass-produced and still be affordable. For that he's often lauded as the Thomas Edison and Henry Ford of the musical instrument world.

New Stratocasters manufactured at Fender's Corona plant retail for about $1,300 and up. Cheaper versions manufactured in Mexico and Asia start around $500. Vintage models from the 1950s and early 1960s fetch tens of thousands of dollars at auctions. The Guitar Center paid close to $1 million for Clapton's celebrated "Blackie" Strat a few years ago.

Larry Thomas, Fender's chief executive since 2010 and former head of the Guitar Center chain of retail stores, has seen that principle in action from two sides of the business.

"The whole thing is about aspiration and inspiration," said Thomas. "People would come into Guitar Center to buy an instrument because they were in awe of some guy who was their idol. When you sold a Strat, people wanted to sound like Stevie Ray Vaughan, or they wanted to sound like Eric Clapton."

The same is true for those at the top of the guitar-food chain.

"The first time I saw one," Clapton said, "was in the Jerry Lee Lewis footage from [the 1958 film] 'High School Confidential!' His bass player was playing a Fender Jazz bass or a Tele bass, and I'd never seen anything like a solid-body guitar before. That was it for me. It was the perfect design. It looked like a spaceship. I loved that about it — it was new and exciting and science fiction.

U2 guitarist the Edge, whose given name is Dave Evans, recalled that, "The first guitar I ever bought was a Strat — it was my first decent instrument ever. When we got our record deal, the first thing I did was go out and buy another Strat.

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"The black one, that's the one I recorded a lot of our big important songs with: 'Pride in the Name of Love,' 'Where the Streets Have No Name' — major U2 songs," Evans said. "With the Strat, you get this plank of wood with a neck stuck into it. Yet it just sings — it's an incredibly inspiring instrument."

The Band's lead guitarist Robertson said there were "many, many times" in that group's career when the Stratocaster contributed significantly to songs he was writing. The Canadian musician first became enamored of the Stratocaster when he saw Buddy Holly play one in Toronto on Sept. 14, 1957.

"I hung around after the show because I wanted to know how he got that sound," said Robertson, a 14-year-old aspiring guitarist at the time. "So I waited until everyone was loading out, and I went around back and asked him, 'Mr. Holly, how do you get that sound: Is it the guitar? Is it the amplifier?'"

"And he said, 'So, you're a guitar player? OK, I'll tell you.' And I thought here I am, Buddy Holly is about to give me the secret. And he said, 'You see that Fender Twin [amplifier]? It's got two speakers in it. One of them quit — and I never fixed it.'"

Robertson and most of the rest of the musicians who later became known as the Band backed Bob Dylan in 1965 and 1966 when he famously "went electric," to the chagrin of folk music purists.

"When Bob Dylan strapped on one in the mid-sixties (yes, it was a Stratocaster that was supposedly booed so lustily at Newport) or when Jimi [Hendrix] played the Star Spangled Banner on one at Woodstock, well… that settled that," Bruce Springsteen wrote in politely yet expansively declining to be interviewed about the Strat when the guitar turned 50 in 2004.

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"However! There are two kinds of people in the world. Those that play Stratocasters and those that play Telecasters….and the twain rarely meet," Springsteen wrote, identifying himself as a Tele player "til he dies."

Not veteran blues musician Buddy Guy. Playing anything other than a Stratocaster, he said, "is like putting on a glove that's too small, then putting one on that you've been wearing for five years . . . [I]f you see me change from a Strat, it means I done broke a string."

Jeff Beck can relate.

"Nothing's been invented that's better than the Stratocaster," he said. "Fender has kept asking me, 'What could we do to make you a better guitar?' I always tell them, 'Give me a 1954 Strat in the box, and I'll be happy. You had it right from the start.'"

randy.lewis@latimes.com

Twitter: @RandyLewis2