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CNN wooing New York Times media reporter Brian Stelter

CNN is in advanced negotiations with New York Times media reporter Brian Stelter, people close to the situation said.

Stelter, who has covered the television news and entertainment industry for the New York Times since 2007, would do the same for the cable news channel and is also expected to host the Sunday morning media magazine show "Reliable Sources," a position that has been vacant since Howard Kurtz left for Fox News earlier this year. Stelter has already guest-hosted the show a few times. 

A CNN spokeswoman declined to comment, and a New York Times spokeswoman couldn't be reached for comment. However, two sources close to the situation, who were not authorized to speak publicly on the matter, confirmed the talks. An announcement of Stelter's hiring could come as early as this week. Stelter couldn't be reached for comment. 

ON LOCATION: Where the cameras roll

Stelter first rose to prominence as a college student at Towson University in Maryland when he created the blog TVNewser, which covered the news beat. It soon became a must-read for industry insiders and was later featured in a story in the New York Times. After Stelter graduated he joined the Times. Earlier this year, he wrote the book "Top of the Morning" about the intense competition between the network morning shows. 

The hiring of Stelter is the latest move by new President Jeff Zucker to bring new energy to the cable channel, which has struggled in the ratings for years.

ALSO:

NBC News chief Deborah Turness makes first major hire

Disney's SOAPnet channel headed for the drain

Daytime TV is embracing black entertainers; prime time, less so

Follow Joe Flint on Twitter @JBFlint.

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