Fail: Lincoln (the car)

I appreciate that Lincoln is trying to establish itself as separate from parent Ford. But doing it with imagery of our 16th president -- Abraham Lincoln, Car Salesman -- is not the way to go. Neither, in a second spot, is the overstuffed combo of Jimmy Fallon, Twitter and real people¿s road-trip stories.

( February 4, 2013 )

I appreciate that Lincoln is trying to establish itself as separate from parent Ford. But doing it with imagery of our 16th president -- Abraham Lincoln, Car Salesman -- is not the way to go. Neither, in a second spot, is the overstuffed combo of Jimmy Fallon, Twitter and real people┬┐s road-trip stories.

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