Apparently KTLA-TV's Sam Rubin isn't the first person to get Samuel L. Jackson and Laurence Fishburne mixed up.
In an interview last April on "George Stroumboulopoulos Tonight," a talk show that airs weekdays on the CBC, Canada's public broadcaster, Fisbhurne talked about how he has long been mistaken for Jackson.
The actor recalled how he was doing an interview 20 years ago when he was approached by a woman from Texas who said, 'I don't mean to bother you, but can I have your autograph, Mr. Jackson?"
"Once upon a time, people used to confuse Al Pacino with Dustin Hoffman," he said. "It's not a bad problem to have."
On Monday morning, the real Samuel L. Jackson ripped longtime Los Angeles television entertainment reporter Sam Rubin during a live interview after Rubin confused the "Robocop" actor for Fishburne.
Jackson was ostensibly doing the interview with KTLA-TV, which is owned by the Tribune Co., to promote his upcoming "RoboCop" remake.
The interview was tense early on after Rubin asked the actor if he was surprised that "the phone rings as much as it does." Jackson appeared insulted.
Then, after discussing the trailer for the upcoming "Captain America" film, in which Jackson costars, Rubin seemed to confuse Jackson with "The Matrix" star Laurence Fishburne.
"Did you get a lot of reaction from that Super Bowl commercial?" Rubin asked, an apparent reference to Fishburne's "Matrix"-themed ad for Kia.
"What Super Bowl commercial?" a perplexed Jackson asked before putting two and two together.
"You're as crazy as the people on Twitter!" Jackson shot back. "I'm not Laurence Fishburne!
"We don't all look alike!" Jackson continued.
"I am guilty!" Rubin replied, in an attempt to put an end to the issue, but no dice, as Jackson continued to lay into him.
"You're the entertainment reporter for this station and you don't know the difference between me and Laurence Fishburne?" Jackson asked. "There must be a very short line for your job.
Though Rubin made attempts to recover, Jackson wouldn't let up. When the reporter said, "Let's talk about 'RoboCop,'" Jackson gleefully said, "Oh, hell no. Really? Really?" He told Rubin he was also not Morgan Freeman, and he had never appeared in a commercial for McDonald's or KFC.
Rubin later apologized, calling his gaffe a "very amateur mistake" and insisting that he does, in fact, know who Samuel L. Jackson is.
"First and foremost, I do know who Samuel L. Jackson is," Rubin said on air. "I pride myself on the fact that, unlike a lot of people who do this kind of work, more often than not, I really do know what I'm talking about, but I didn't 30 minutes ago. And I'm really embarrassed about it, and I very much apologize to Samuel L. Jackson and anyone else who was offended by what was a very amateur mistake."
The Wrap, Los Angeles Times and Zap2it contributedCopyright © 2015, CT Now