Alec Baldwin

Actor Alec Baldwin attends Christopher & Dana Reeve Foundation's A Magical Evening Gala. (Jemal Countess / Getty Images for Reeve Foundation)

Alec Baldwin is discovering that this talk-show hosting thing is kind of hard.

The former "30 Rock" star and outspoken liberal activist has seen his new MSNBC talk "Up Late" start slow in the ratings last month -- and slump further since.

On Friday, he skidded to fewer than 400,000 total viewers, losing more than two-fifths of his premiere week audience, according to Nielsen. In the core demographic of adults ages 25 to 54, barely 100,000 people tuned in -- a new low. 

Perhaps Baldwin should forget trying to be part of the news media and return to battling the media. He seems to enjoy more success there. Or at least get more attention.

What do you think of Baldwin and "Up Late"?