Sharks demand attention

Ever wonder why the Discovery Channel came up with Shark Week in the first place? Discovery officials were "looking for fresh, innovative ways to draw viewer attention to the network's offerings," according to a press release. "The network knew that its viewers possessed an intense curiosity and fascination about the natural world, and particularly about predators like sharks."
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In other words, surefire ratings!

( The Bettmann Archive / June 5, 2003 )

Ever wonder why the Discovery Channel came up with Shark Week in the first place? Discovery officials were "looking for fresh, innovative ways to draw viewer attention to the network's offerings," according to a press release. "The network knew that its viewers possessed an intense curiosity and fascination about the natural world, and particularly about predators like sharks."
In other words, surefire ratings!

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