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Eduardo Senf, executive vice president and general manager, Newell Rubbermaid’s Writing & Creative Expression unit

Edardo Senf has been selected to lead Newell Rubbermaid’s Writing & Creative Expression unit global business unit. His title will be executive vice president and general manager. A native of Brazil, Senf was most recently president of Newell Rubbermaid International. Before Newell Rubbermaid, Senf held marketing and operations roles at Mars Inc. and PepsiCo in Brazil.
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