June 6, 2012
Edardo Senf has been selected to lead Newell Rubbermaids Writing & Creative Expression unit global business unit. His title will be executive vice president and general manager. A native of Brazil, Senf was most recently president of Newell Rubbermaid International. Before Newell Rubbermaid, Senf held marketing and operations roles at Mars Inc. and PepsiCo in Brazil.