PepsiCo has tapped Kristin Patrick as its senior vice president and global chief marketing officer, for the Pepsi trademark, following a 10 month search. Patrick will be responsible for brand management and architecture across the Pepsi trademark globally. She was previously the chief marketing officer for Playboy Enterprises. She has has worked for Walt Disney, Gap, Calvin Klein, Revlon and NBC Universal. She got her start at Foote, Cone & Belding, where she worked on Mattel.