January 8, 2013
Kathryn Baker, 26, has been promoted to senior account executive at AbelsonTaylor. She previously served as an account executive. In her new position, she will be focusing her efforts on HCPs and payers in the area of women's health.
Baker, who joined AbelsonTaylor in 2008, has worked on products for the treatment of osteoporosis as well as an infant nutrition brand. She has been responsible for driving strategy and keeping tactical execution of these brands on track, taking the lead in the development of a brand website, HCP materials, and a digital sales rep engagement program. She also helps lead the payer initiative for several brands.
Baker came to AbelsonTaylor after working as a public relations summer intern program at Baker & McKenzie, a global law firm headquartered in Chicago, where she handled press releases, briefing documents and media reports for the firm's partners.
She holds a Bachelor's degree from the Miami University.