December 6, 2012
Lori Dicker joins Social@Ogilvy as executive vice president/group director. Most recently, she worked at Moxie/ZenithOptimedia in Los Angeles where she was the senior vice president of digital media innovation focused on entertainment and consumer goods. In this role she oversaw West Coast social marketing, division media strategy, innovation and media buying for multiple 20th Century Fox divisions including filmed entertainment, Fox Searchlight, Fox Consumer Products and Fox Home Entertainment.
Prior to Moxie/ZenithOptimedia, Dicker founded her own social media marketing agency, KARMA Media Labs, where she built brand awareness through social media marketing and digital word of mouth programs. KARMA led digital engagement programs for entertainment companies, brands and individuals including ATARI, LA Film Festival, CBS Films, WB Television and Skagen Denmark. She has also previously held leadership roles in social media strategy for Fanscape, The Walt Disney Company, Organic and Union Bank of California, among others.
Dicker received a Bachelor's degree from the University of Wisconsin-Madison.