Larry Deutsch will join Blue Chip Marketing Worldwide as executive vice president and general manager of brand marketing. Deutsch brings nearly 30 years of client and agency experience to Blue Chip's roster of brand clients such as Fisher Nuts, Home Run Inn Pizza, On-Cor, PrimeSource and Paris Presents. Prior to joining Blue Chip, Deutsch served as executive vice president of brand experience marketing at Havas Impact, where he developed brand experience strategies and solutions for clients such as Humana, Reckitt Benckiser, Sonic Drive-In, Turner Broadcasting and Wells Fargo. He also worked as senior vice president, managing director and consumer practice leader at Jack Morton Worldwide, and executive vice president, managing director of Ogilvy Action, Young & Rubicam/Wunderman Worldwide. Deutsch began his career in consulting at Technomic Inc. prior to becoming a brand manager and new product development manager for Kraft Foods, Inc. and Wm. Wrigley Jr. Company.
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