November 26, 2012
Joseph A. Couceiro has been named vice president of marketing for the Chicago Zoological Society, which manages Brookfield Zoo. He will provide strategic direction for the marketing group, including the development of integrated multiyear marketing plans geared to the long-term advancement of the Chicago Zoological Society. His responsibilities also include establishing brand positioning for the Chicago Zoological Society and Brookfield Zoo, along with associated brand extensions aligned with the institution's mission to inspire conservation leadership by connecting people with wildlife and nature.
Previously, Couceiro served as chief marketing officer for Busch Entertainment Corporation (BEC) with global responsibility for all aspects of marketing, communications, brand management, and sales. Prior to that, Couceiro served as vice president of marketing for all five BEC parks in Florida from 2003 to 2006. Couceiro started his career with SeaWorld of Florida in 1981 as a senior sales representative covering South Florida and Latin America, then moved to Walt Disney World Marketing, opening MGM Studios, and was subsequently appointed by the Governor of Florida as bureau chief of domestic tourism for the Florida Department of Commerce.