Loida Rosario has joined Edelman Chicago as senior vice president/leader of Its Multicultural Practice Rosario brings more than 15 years of consumer packaged-goods, information technology and online retail experience to the job. She comes to Edelman from Zocalo Group, where she developed the social media practice for multicultural markets. She also has taught strategic business, integrated-marketing communications, multicultural marketing and new product development at DePaul University. Rosario has worked with the Ford Motor Co., SJG/Hormel, Verizon Wireless, ConAgra Foods, IDOT/Resolute and Trustmark. She has a masters degree in marketing and finance from the University of Illinois.