The Fire's screen

Bezos again showing off the Kindle Fire. The Fire has a seven-inch (17.78-centimeter) screen, smaller than the <a class="taxInlineTagLink" id="PRDCES000000029" title="Apple iPad" href="/topic/services-shopping/apple-ipad-PRDCES000000029.topic">iPad's</a> 9.7 inches (24.6 cms).

( Emmanuel Dunand/AFP/Getty Images )

Bezos again showing off the Kindle Fire. The Fire has a seven-inch (17.78-centimeter) screen, smaller than the iPad's 9.7 inches (24.6 cms).

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