Tonya Roberts has joined the Oxygen reports team at Mintel, a supplier of consumer, product and media intelligence is as a multicultural analyst Roberts, 43, will develop and expand Mintel's leading coverage of the Hispanic, Asian, and African-American consumer. She has more than 20 years of market research experience in industries, including consumer packaged goods, automotive, insurance, quick service restaurants, beverage, electronics/technology, gaming, travel and tourism, financial services and health care. Most recently she worked at Burrell Communications as associate director of consumer insights, where she was responsible for developing the agency's proprietary research studies, as well as conducting primary research across industries. Her work has garnered two ARF David Ogilvy Awards. Roberts attended Concordia Lutheran College, where she studied business administration.
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