As you may have read a couple of weeks ago, the venerable Pump Room restaurant, and the building that houses it, are being renovated by hotelier/impresario Ian Schrager and will emerge in September as a boutique hotel, to be called Public Chicago (1301 N. State Parkway), with a restaurant to be called...
Well, that's up to you.
Starting today, Schrager is launching a naming campaign, one that asks Chicagoans to choose between the Pump Room, or Gold Coast Kitchen.
There are solid arguments to be made for either choice.
Keeping the name Pump Room, of course, would preserve the space's tie with Chicago history. Ask the folks at Macy's and Willis Tower how well we Chicagoans take to having our icons renamed.
On the other hand, the words "Pump Room" and "fine dining" have not been synonymous for a decade or more, and in any event, the new restaurant, led by New York chef/restaurateur Jean-Georges Vongerichten, won't resemble the grand Pump Room in the slightest. What's the point of hanging a "Pump Room" sign over a dining room that's nothing like the Pump Room?
Gold Coast Kitchen sounds incredibly pedestrian, but it has the advantage of letting people know where to find it. And the "kitchen" part is an oblique reference to ABC Kitchen in New York, an acclaimed Vongerichten restaurant (and winner of this year's James Beard award for Outstanding New Restaurant) on which the Chicago restaurant will be based.
You have two weeks to vote, which can be done at publichotels.com, by calling 888-682-7867 (for Pump) or 888-943-4653 (for Gold) or by texting PUMP or GOLD to 24474.
Schrager says he'll announce the winning name June 22.Copyright © 2015, CT Now